A comparative study of awareness and attitude of children and mothers toward the "no. 1 juice drink" tagline of Zest-O juice drink

• Main Author: Calos, Lynn Navarro
• Format: text
• Language: English
• Published: Animo Repository 2004
• Subjects: Consumers > Attitudes; Consumer goods; Commercial products; Fruit juices; Mother and child; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/3221; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10059/viewcontent/TG03790_F_Partial.pdf
• Institution: De La Salle University

This thesis studies the tagline of Zest-O Juice Drink and measures the awareness and attitude of children and mothers toward the No. 1 Juice Drink tagline. The methodology examined 150 children under the age group of 5-12 years old and 150 mothers with 5-12 year old kids, in Manila City to test five...