A study of factors that affect the choice of consumers towards bundled meals in the food service industry

• Main Author: Poon, Franchette P.
• Format: text
• Language: English
• Published: Animo Repository 2005
• Subjects: Consumers' preferences; Food service > Research; Demand (Economic theory); Consumption (Economics)
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/3364
• Institution: De La Salle University

Limited menus, self-service, takeout orders and high turnover have long characterized fast-food restaurants. Capturing or retaining market position is intuitively tied to keeping up with the preference of the Filipino consumers in this study, particularly those in Metro Manila. The most recent trend...