A study of factors that affect the choice of consumers towards bundled meals in the food service industry

Limited menus, self-service, takeout orders and high turnover have long characterized fast-food restaurants. Capturing or retaining market position is intuitively tied to keeping up with the preference of the Filipino consumers in this study, particularly those in Metro Manila. The most recent trend...

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Bibliographic Details
Main Author: Poon, Franchette P.
Format: text
Language:English
Published: Animo Repository 2005
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/3364
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Institution: De La Salle University
Language: English

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