Understanding service provider behavior in the pre-purchase phase of service encounter in a high contact customer-oriented service system: Using a game-based simulation experiment approach

• المؤلف الرئيسي: Red, Rachelle Parentela
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2012
• الموضوعات: Customer services; Games; Operations Research, Systems Engineering and Industrial Engineering
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_masteral/4122; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10960/viewcontent/CDTG005121_P.pdf

Service encounter greatly defines a service experience since this is the period of time during which a customer directly interacts with a service provider. These encounters are most evident in a high contact service system since it involves interactions between a service provider and customer to a g...