Understanding service provider behavior in the pre-purchase phase of service encounter in a high contact customer-oriented service system: Using a game-based simulation experiment approach
Service encounter greatly defines a service experience since this is the period of time during which a customer directly interacts with a service provider. These encounters are most evident in a high contact service system since it involves interactions between a service provider and customer to a g...
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| Format: | text |
| Language: | English |
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Animo Repository
2012
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4122 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10960/viewcontent/CDTG005121_P.pdf |
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| Institution: | De La Salle University |
| Language: | English |