An integrated marketing communications campaign for Slim 'n White

• المؤلف الرئيسي: Bantugon, Karen Michelle
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2009
• الموضوعات: Communication in marketing; Dietary supplements > Marketing; Sales promotion; Advertising; Slim 'n White > Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_masteral/4406
• المؤسسة: De La Salle University

The dietary supplements over-the-counter product category is a 1.93B industry with 63.50% annual growth in 2007. About 47.80% or 022.54M are positioned as beauty supplements during this year. Among the beauty supplements, the leading brands are positioned as health products while market followers as...