A Strategic management paper for Nestle Philippines, Ice Cream Division

Nestle Philippines started its ice cream business in 1994, through joint venture company formed with San Miguel Corporation, using the Magnolia brand. Eventually, the joint venture company was fully merged with the Nestle Company. In 1998, Nestle Philippines Ice Cream Division became a wholly-owned...

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Bibliographic Details
Main Author: Pia, Wong P.
Format: text
Language:English
Published: Animo Repository 2004
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4466
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Institution: De La Salle University
Language: English

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