An integrated marketing communications campaign for BDO Debit Card with MasterCard

• Main Author: Carino, Cindy
• Format: text
• Language: English
• Published: Animo Repository 2016
• Subjects: Communication in marketing; Advertising campaigns; Banks and banking
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4868
• Institution: De La Salle University

Filipino consumers make payment transactions every day it has been part of their lifestyle. Firms and employers pay wages to their employees, then employees pay their purchases and buy things they need and want. This payment system is a never ending cycle, a major component of the countrys infrastru...