An integrated marketing communications campaign for BDO Debit Card with MasterCard
Filipino consumers make payment transactions every day it has been part of their lifestyle. Firms and employers pay wages to their employees, then employees pay their purchases and buy things they need and want. This payment system is a never ending cycle, a major component of the countrys infrastru...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2016
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4868 |
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| Institution: | De La Salle University |
| Language: | English |