An Integrated marketing communications campaign for Classic Savory Restaurant
This Php 3.0 million integrated marketing communications campaign was designed as a differentiation of Classic Savory Restaurant from other fried chicken restaurants. The main objective of this campaign is to strengthen the brand from other brands and create an Integrated Marketing Campaign thus to...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2014
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4888 |
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| Institution: | De La Salle University |
| Language: | English |