An integrated marketing campaign for Smart Communications, Inc. GameX
Smart Communications, Inc. (Smart) had its soft launch last 2013 for GameX and they saw the growing opportunity to be the first telecommunications company to penetrate personal computer (PC) online games or eSports industry. Hence, they officially launched GameX last March 2014 as the first in the i...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2015
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4894 |
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| Institution: | De La Salle University |
| Language: | English |