An Integrated marketing campaign for Mojo Sandals: Step Up With Comfort Technology

With his passion, Jose Cuerdo created Mojo Sandal starting from a very simple design which at start only aims to protect the feet. His creations have gone far, and received a positive response from peers and friends, this was the day he bent on to realize his passion can be a good business. Cuerdo e...

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Main Author: Gamba, Miguelito B.
Format: text
Language:English
Published: Animo Repository 2014
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4899
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Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etd_masteral-11737
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spelling oai:animorepository.dlsu.edu.ph:etd_masteral-117372024-09-16T02:50:53Z An Integrated marketing campaign for Mojo Sandals: Step Up With Comfort Technology Gamba, Miguelito B. With his passion, Jose Cuerdo created Mojo Sandal starting from a very simple design which at start only aims to protect the feet. His creations have gone far, and received a positive response from peers and friends, this was the day he bent on to realize his passion can be a good business. Cuerdo explored more, and worked on , manufacturing his hobby to real business. Mojo sandals had grown, and has conquered several cities and provinces in the Philippines, which include 43 outlets. Mojo became known as well because of the below the line efforts, particularly in surfing, kayaking, trekking, and mountaineering activities to sports enthusiasts. Mojo sandals became an outdoor activity wear in 2006, when it partnered with the Outward Bound Gear Incorporated. Mojo sandals for sometime had been aggressive focusing on seasonal events. Budgets were allocated more on the outdoor events since it tries to position for niche market. However, this time Mojo is proposed to embrace a new market positioning, which is eyed eventually to help the brand prosper and penetrate wider target market. This new market positioning will work on the broad C market. All measures and activities proposed activities aligned to the company, real budget figure, culture of the company. The goal of this campaign is strategically well stitched to create Awareness, Interests, Desire, and Action from the buyers who are in general demand and experience Comfort and Style, the reason why Step Up to Comfort Technology is born. 2014-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_masteral/4899 Master's Theses English Animo Repository
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
description With his passion, Jose Cuerdo created Mojo Sandal starting from a very simple design which at start only aims to protect the feet. His creations have gone far, and received a positive response from peers and friends, this was the day he bent on to realize his passion can be a good business. Cuerdo explored more, and worked on , manufacturing his hobby to real business. Mojo sandals had grown, and has conquered several cities and provinces in the Philippines, which include 43 outlets. Mojo became known as well because of the below the line efforts, particularly in surfing, kayaking, trekking, and mountaineering activities to sports enthusiasts. Mojo sandals became an outdoor activity wear in 2006, when it partnered with the Outward Bound Gear Incorporated. Mojo sandals for sometime had been aggressive focusing on seasonal events. Budgets were allocated more on the outdoor events since it tries to position for niche market. However, this time Mojo is proposed to embrace a new market positioning, which is eyed eventually to help the brand prosper and penetrate wider target market. This new market positioning will work on the broad C market. All measures and activities proposed activities aligned to the company, real budget figure, culture of the company. The goal of this campaign is strategically well stitched to create Awareness, Interests, Desire, and Action from the buyers who are in general demand and experience Comfort and Style, the reason why Step Up to Comfort Technology is born.
format text
author Gamba, Miguelito B.
spellingShingle Gamba, Miguelito B.
An Integrated marketing campaign for Mojo Sandals: Step Up With Comfort Technology
author_facet Gamba, Miguelito B.
author_sort Gamba, Miguelito B.
title An Integrated marketing campaign for Mojo Sandals: Step Up With Comfort Technology
title_short An Integrated marketing campaign for Mojo Sandals: Step Up With Comfort Technology
title_full An Integrated marketing campaign for Mojo Sandals: Step Up With Comfort Technology
title_fullStr An Integrated marketing campaign for Mojo Sandals: Step Up With Comfort Technology
title_full_unstemmed An Integrated marketing campaign for Mojo Sandals: Step Up With Comfort Technology
title_sort integrated marketing campaign for mojo sandals: step up with comfort technology
publisher Animo Repository
publishDate 2014
url https://animorepository.dlsu.edu.ph/etd_masteral/4899
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