An Integrated marketing campaign for Mojo Sandals: Step Up With Comfort Technology

• Main Author: Gamba, Miguelito B.
• Format: text
• Language: English
• Published: Animo Repository 2014
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4899
• Institution: De La Salle University

With his passion, Jose Cuerdo created Mojo Sandal starting from a very simple design which at start only aims to protect the feet. His creations have gone far, and received a positive response from peers and friends, this was the day he bent on to realize his passion can be a good business. Cuerdo e...