An integrated marketing campaign for Minute Maid Fresh

This study was commissioned to create awareness for Minute Maids new ready-to-drink juice called Minute Maid Fresh and further reinforce the new variant as a better alternative juice drink for kids. Lastly this research aims to create excitement and convince moms on the healthy benefits of the new M...

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Bibliographic Details
Main Author: Factora, Antoneil Harvey B.
Format: text
Language:English
Published: Animo Repository 2014
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4901
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Institution: De La Salle University
Language: English
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