An Integrated marketing communications campaign for Canon Marketing (Philippines), Inc

Kyosei guides Canons corporate philosophy. It means living and working together for the common good. For more than fifteen years, these Kanji characters continue to guide its stakeholders as illustrated in the slogan: Delighting You Always.1 On December 18, 1996, Canon Marketing (Philippines), Inc....

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Bibliographic Details
Main Author: Tiu, Mer-Ben Sayo.
Format: text
Language:English
Published: Animo Repository 2013
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4913
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Institution: De La Salle University
Language: English
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