An integrated marketing communications campaign for the brand Bambu Technologies

Bambu Technologies was founded by two Filipinos John Climaco and Boy Siojo. The two are based in California, U.S.A as working professionals. Hence, Bambu Technologies was initially founded in 2012, in Los Angeles California as a small outfit and workshop that produce bamboo bike frames and offer Bui...

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Bibliographic Details
Main Author: Valencia, Tara Rotesa A.
Format: text
Language:English
Published: Animo Repository 2016
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5295
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Institution: De La Salle University
Language: English