Does facebook group engagement moderate smartphone brand preference?: An analysis using structural equation modeling

The purpose of this research is to investigate the moderating effect of Facebook group engagement (FGE) in smartphone brand preference. The path analytic model was used in this study, which was operationalized by identifying self-congruity (SC), functional congruity (FC), and brand preference (BP)....

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書目詳細資料
主要作者:	Guillen, Nelson B., Jr.
格式:	text
語言:	English
出版:	Animo Repository 2018
主題:	Structural equation modeling Smartphones
在線閱讀:	https://animorepository.dlsu.edu.ph/etd_masteral/5595
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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