Improving the marketing strategy and operational processes on record management of family food business (Marie Homemade Embotido)

• Main Author: Roldan, Kimmi J.
• Format: text
• Language: English
• Published: Animo Repository 2020
• Subjects: Food industry and trade; Family-owned business enterprises; Meat loaf—Marketing; Business Administration, Management, and Operations; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/6168; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13235/viewcontent/ROLDAN_KIMMI_11790237_Improving_the_Marketing_Strategy_and_Operational_Processes_on_Record_Management_of_Family_Food_Business__Marie_Homemade_Embotido__1_Redacted.pdf
• Institution: De La Salle University

This action research aims to improve the marketing strategy1 and operational processes on record management2 of Family Food Business under the marketing and operations of Marie Homemade Embotido Prepared Meals Manufacturing. In a growing Micro, Small, Medium Enterprise (MSME) business, it is essenti...