An action research on achieving a healthier pipeline of sites in Cebu for Golden Arches Development Corporation (McDonald’s Philippines)

Purpose. The purpose of this Action research paper is to elaborate and emphasize on a new approach to pipeline-building for the Philippine food service industry, in the context of a multi- national company. Design. This action research is based on the Action research Cycle Design by Coghlan and Bran...

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Main Author: Miravite, Angela Marie K.
Format: text
Language:English
Published: Animo Repository 2020
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/6197
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13267/viewcontent/Miravite_AngelaMarieKamus_11788267_1Edited.pdf
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Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etd_masteral-13267
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spelling oai:animorepository.dlsu.edu.ph:etd_masteral-132672022-08-05T08:34:36Z An action research on achieving a healthier pipeline of sites in Cebu for Golden Arches Development Corporation (McDonald’s Philippines) Miravite, Angela Marie K. Purpose. The purpose of this Action research paper is to elaborate and emphasize on a new approach to pipeline-building for the Philippine food service industry, in the context of a multi- national company. Design. This action research is based on the Action research Cycle Design by Coghlan and Brannick (2014). This research went through two (2) cycles of construction, planning action, taking action, and evaluating action. All studies, discussion and analyses were collaboratively conducted. Findings. This action research yielded valuable insights and information which challenged the traditional and internal-centric approach to pipeline-building in order to achieve the desired outcome. The thinking process, learnings and realizations through the two (2) cycles were also discussed in the paper. Value. This action research paper provides a new perspective to organizations who desire to attain a sustainable competitive advantage in terms of corporate real estate strategies in the Philippine food service industry. Research limitations. This action research is limited to the current environment in Cebu and the current corporate real estate strategies implemented by Golden Arches Development Corporation (GADC). Internal stakeholders pertain to GADC management and the Real Estate Department while external stakeholders only focuses on brokers. 2020-03-01T08:00:00Z text application/pdf https://animorepository.dlsu.edu.ph/etd_masteral/6197 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13267/viewcontent/Miravite_AngelaMarieKamus_11788267_1Edited.pdf Master's Theses English Animo Repository Fast food restaurants—Philippines—Cebu Island Business planning Business Administration, Management, and Operations
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Fast food restaurants—Philippines—Cebu Island
Business planning
Business Administration, Management, and Operations
spellingShingle Fast food restaurants—Philippines—Cebu Island
Business planning
Business Administration, Management, and Operations
Miravite, Angela Marie K.
An action research on achieving a healthier pipeline of sites in Cebu for Golden Arches Development Corporation (McDonald’s Philippines)
description Purpose. The purpose of this Action research paper is to elaborate and emphasize on a new approach to pipeline-building for the Philippine food service industry, in the context of a multi- national company. Design. This action research is based on the Action research Cycle Design by Coghlan and Brannick (2014). This research went through two (2) cycles of construction, planning action, taking action, and evaluating action. All studies, discussion and analyses were collaboratively conducted. Findings. This action research yielded valuable insights and information which challenged the traditional and internal-centric approach to pipeline-building in order to achieve the desired outcome. The thinking process, learnings and realizations through the two (2) cycles were also discussed in the paper. Value. This action research paper provides a new perspective to organizations who desire to attain a sustainable competitive advantage in terms of corporate real estate strategies in the Philippine food service industry. Research limitations. This action research is limited to the current environment in Cebu and the current corporate real estate strategies implemented by Golden Arches Development Corporation (GADC). Internal stakeholders pertain to GADC management and the Real Estate Department while external stakeholders only focuses on brokers.
format text
author Miravite, Angela Marie K.
author_facet Miravite, Angela Marie K.
author_sort Miravite, Angela Marie K.
title An action research on achieving a healthier pipeline of sites in Cebu for Golden Arches Development Corporation (McDonald’s Philippines)
title_short An action research on achieving a healthier pipeline of sites in Cebu for Golden Arches Development Corporation (McDonald’s Philippines)
title_full An action research on achieving a healthier pipeline of sites in Cebu for Golden Arches Development Corporation (McDonald’s Philippines)
title_fullStr An action research on achieving a healthier pipeline of sites in Cebu for Golden Arches Development Corporation (McDonald’s Philippines)
title_full_unstemmed An action research on achieving a healthier pipeline of sites in Cebu for Golden Arches Development Corporation (McDonald’s Philippines)
title_sort action research on achieving a healthier pipeline of sites in cebu for golden arches development corporation (mcdonald’s philippines)
publisher Animo Repository
publishDate 2020
url https://animorepository.dlsu.edu.ph/etd_masteral/6197
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13267/viewcontent/Miravite_AngelaMarieKamus_11788267_1Edited.pdf
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