An action research on achieving a healthier pipeline of sites in Cebu for Golden Arches Development Corporation (McDonald’s Philippines)

• Main Author: Miravite, Angela Marie K.
• Format: text
• Language: English
• Published: Animo Repository 2020
• Subjects: Fast food restaurants—Philippines—Cebu Island; Business planning; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/6197; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13267/viewcontent/Miravite_AngelaMarieKamus_11788267_1Edited.pdf
• Institution: De La Salle University

Purpose. The purpose of this Action research paper is to elaborate and emphasize on a new approach to pipeline-building for the Philippine food service industry, in the context of a multi- national company. Design. This action research is based on the Action research Cycle Design by Coghlan and Bran...