An integrated marketing communications campaign for Ibanez: Innovation, passion, control
Ibanez, a guitar manufacturer based in Japan, expanded into the U.S market in the 1970s and became well known for its quality guitars. Currently at the 35th spot in the Global Report published by Music Trades, the world’s leading music market publisher, its primary competitor Fender Musical Instrume...
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| Format: | text |
| Language: | English |
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Animo Repository
2020
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6275 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13339/viewcontent/Robles_Ricardo_IV_11687924_Bedited.pdf |
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| Institution: | De La Salle University |
| Language: | English |