An integrated marketing communications campaign for Ibanez: Innovation, passion, control

Ibanez, a guitar manufacturer based in Japan, expanded into the U.S market in the 1970s and became well known for its quality guitars. Currently at the 35th spot in the Global Report published by Music Trades, the world’s leading music market publisher, its primary competitor Fender Musical Instrume...

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Bibliographic Details
Main Author: Robles, Ricardo A., IV
Format: text
Language:English
Published: Animo Repository 2020
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/6275
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13339/viewcontent/Robles_Ricardo_IV_11687924_Bedited.pdf
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Institution: De La Salle University
Language: English

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