An integrated marketing communications campaign for In a Nutshell

The Integrated Marketing Communications campaign is for a vegan company called In a Nutshell. In Nutshell offers a variety of vegan cheese products made from tropical tree nuts namely: pili nuts, cashew nuts and coconuts. It is the first and biggest vegan cheese producer in the Philippines and its h...

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Main Author: Misalucha, Claire Mary Joi S.
Format: text
Language:English
Published: Animo Repository 2020
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Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/6287
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13349/viewcontent/Misalucha_Claire_Mary_Joie_11888997_IMC_edited.pdf
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Institution: De La Salle University
Language: English
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spelling oai:animorepository.dlsu.edu.ph:etd_masteral-133492022-08-25T06:34:12Z An integrated marketing communications campaign for In a Nutshell Misalucha, Claire Mary Joi S. The Integrated Marketing Communications campaign is for a vegan company called In a Nutshell. In Nutshell offers a variety of vegan cheese products made from tropical tree nuts namely: pili nuts, cashew nuts and coconuts. It is the first and biggest vegan cheese producer in the Philippines and its head office and commissary is located in Makati City. The campaign focuses on the primary target of In a Nutshell which are those people who are living the vegan lifestyle. The big idea of the campaign is “Savor the real vegan cheese taste. In a Nutshell” to inform the primary target market about the product truth of In a Nutshell which is that their products are made from tropical tree nuts and they are 100% vegan from its ingredients to its production. Thus, highlighting how vegan can truly enjoy and savor the vegan cheese taste without having the guilt of eating dairy cheese they used to enjoy. The main objective of the campaign is to increase 30% of sales from physical stores amounting to 1, 484, 472 based on last year’s actual sales of 1, 141, 902 by the end of campaign period, increase 50% of website sales amounting to 511, 885 based on last year’s actual website sales of 341, 257 by the end of campaign period and increase the number of website visitors by up to 30% from 6,251 in 2019 to 8, 126 by the end of the campaign period. 2020-09-01T07:00:00Z text application/pdf https://animorepository.dlsu.edu.ph/etd_masteral/6287 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13349/viewcontent/Misalucha_Claire_Mary_Joie_11888997_IMC_edited.pdf Master's Theses English Animo Repository Veganism—Marketing Marketing
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Veganism—Marketing
Marketing
spellingShingle Veganism—Marketing
Marketing
Misalucha, Claire Mary Joi S.
An integrated marketing communications campaign for In a Nutshell
description The Integrated Marketing Communications campaign is for a vegan company called In a Nutshell. In Nutshell offers a variety of vegan cheese products made from tropical tree nuts namely: pili nuts, cashew nuts and coconuts. It is the first and biggest vegan cheese producer in the Philippines and its head office and commissary is located in Makati City. The campaign focuses on the primary target of In a Nutshell which are those people who are living the vegan lifestyle. The big idea of the campaign is “Savor the real vegan cheese taste. In a Nutshell” to inform the primary target market about the product truth of In a Nutshell which is that their products are made from tropical tree nuts and they are 100% vegan from its ingredients to its production. Thus, highlighting how vegan can truly enjoy and savor the vegan cheese taste without having the guilt of eating dairy cheese they used to enjoy. The main objective of the campaign is to increase 30% of sales from physical stores amounting to 1, 484, 472 based on last year’s actual sales of 1, 141, 902 by the end of campaign period, increase 50% of website sales amounting to 511, 885 based on last year’s actual website sales of 341, 257 by the end of campaign period and increase the number of website visitors by up to 30% from 6,251 in 2019 to 8, 126 by the end of the campaign period.
format text
author Misalucha, Claire Mary Joi S.
author_facet Misalucha, Claire Mary Joi S.
author_sort Misalucha, Claire Mary Joi S.
title An integrated marketing communications campaign for In a Nutshell
title_short An integrated marketing communications campaign for In a Nutshell
title_full An integrated marketing communications campaign for In a Nutshell
title_fullStr An integrated marketing communications campaign for In a Nutshell
title_full_unstemmed An integrated marketing communications campaign for In a Nutshell
title_sort integrated marketing communications campaign for in a nutshell
publisher Animo Repository
publishDate 2020
url https://animorepository.dlsu.edu.ph/etd_masteral/6287
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13349/viewcontent/Misalucha_Claire_Mary_Joie_11888997_IMC_edited.pdf
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