Exploratory study of TPB model and the mediating effect of brand trust on online purchase intention of groceries
This study includes the Theory of Planned behavior (TPB) and the influence of Brand Trust (BT) when it is mediated by Purchase Intention (PI) of fresh produce. Theory of Planned behavior (TPB) by Icek Ajzen has three constructs that will be tested in this paper which are Subjective Norm (SN), Attitu...
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2019
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6417 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13494/viewcontent/KUA___Exploratory_Study_of_TPB_Model2.pdf |
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| Institution: | De La Salle University |
| Language: | English |