Scroll & shop: Impulse buying of millennials on ready-to-wear women’s clothes on Instagram
In recent years, the online shopping industry has witnessed and undergone a lot of developments – from the way products are presented online to how a shop interacts with their customers. Among these developments is the birth of social commerce, a platform that allows people to use social media to ma...
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| Format: | text |
| Language: | English |
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Animo Repository
2019
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6454 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13502/viewcontent/Biyo__Isabel_Thesis_121419b.pdf |
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| Institution: | De La Salle University |
| Language: | English |