Improving strategic change delivery for aftermarket service operations

• Main Author: Gonzales, Jonathan G.
• Format: text
• Language: English
• Published: Animo Repository 2019
• Subjects: Customer relations—Management; Customer relations—Management—Data processing; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/6752
• Institution: De La Salle University

This action research explores the interactions of the aftermarket service operations (AMSO) business users to the new customer relationship management (CRM) system Cloud for Customer (C4C) as a replacement to their old CRM system. The action research aimed to address the user adaptation issue of AMS...