An integrated marketing communication plan for gentle tears
The researcher’s integrated marketing communications campaign is for Euro-Med’s relaunch of its eye drop brand Gentle Tears. Euro-Med launched Gentle Tears in 2006 in selected hospitals and optha-clinics nationwide as an eye drop brand to lubricate and relieve the symptoms of dry eyes. Since its lau...
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| 格式: | text |
| 語言: | English |
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Animo Repository
2017
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| 在線閱讀: | https://animorepository.dlsu.edu.ph/etd_masteral/7293 |
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