Facebook social media advertising to internet purchase model: A conceptual framework

• 主要作者: Ang-Aidasani, Anchesca T.
• 格式: text
• 語言: English
• 出版: Animo Repository 2019
• 主題: Social media; Internet marketing; Internet advertising; Marketing; Social Media
• 在線閱讀: https://animorepository.dlsu.edu.ph/etd_masteral/7143

The purpose of this paper is to propose an enhanced model of the current theory on the Social Media Advertising Model (SMAM) by Ahmed and Raziq (2018) with the Theory of Planned Behavior and Internet Purchasing by George (2004) to create the Facebook Social Media Advertising to Internet Purchase Mod...