Managing change and improvement in a sales organization of a large pharmaceutical firm

• Main Author: Santos, Eligio Ma. P.
• Format: text
• Language: English
• Published: Animo Repository 1982
• Subjects: Sales management; Organizational change; Pharmaceutical industry; Pharmacy Administration, Policy and Regulation; Sales and Merchandising
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/967
• Institution: De La Salle University

This study hopes to present an analysis of the state of Foremost Drug Corporation's (FDC's) sales organization and its other sub-systems as it relates to the sales organization and recommend strategies to improve weak areas of the organization. It also seeks to hasten the internalization o...