Assessing the influence of hedonic shopping motives and positive emotion to online impulse buying: The case of UNIQLO Philippines for Filipino millennials and generation z

• المؤلفون الرئيسيون: Prenksamar, Chinny Montejo, Sy, Nyela Britney Lam, Tan, Dorothy Joy Manansala, Uy, Kim Natalie Fung
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2022
• الموضوعات: Teleshopping—Philippines—Psychology; Impulse buying—Philippines; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdb_dsi/93; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1051/viewcontent/Assessing_the_influence_of_hedonic_shopping_motives_and_positive_Redacted2.pdf
• المؤسسة: De La Salle University

The advancement of technology forges buying faster, smarter, and more convenient for consumers, and consequently provides opportunities for impulse buying. Online shopping has accelerated due to COVID-19-triggered lockdowns, and this sudden growth may become perpetual. These trends have put a renewe...