PC video game industry: Analyzing the moderating effect of player types on the relationship between monetization offerings, challenge, social aspect, player expenditure, and player retention for selected Esports video games

• Main Authors: Kimpo, Franco Luis Q., Luna, Julian Raphael C., Sabban, Pio Miguel F., Yap, Juliam Kyrgie D.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Video games industry—Philippines; Video gamers—Philippines—Psychology; Other Business
• Online Access: https://animorepository.dlsu.edu.ph/etdb_dsi/55; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1109/viewcontent/PC_Video_Game_Industry__Analyzing_the_Moderating_Effect_of_Player2.pdf
• Institution: De La Salle University

With video games becoming a multi-billion dollar industry, an area of managerial interest would be how the most established game companies generate revenue and retain their customers. In line with this, the study aims to determine the significant moderating effect of player types on the relationship...