PC video game industry: Analyzing the moderating effect of player types on the relationship between monetization offerings, challenge, social aspect, player expenditure, and player retention for selected Esports video games
With video games becoming a multi-billion dollar industry, an area of managerial interest would be how the most established game companies generate revenue and retain their customers. In line with this, the study aims to determine the significant moderating effect of player types on the relationship...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2022
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdb_dsi/55 https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1109/viewcontent/PC_Video_Game_Industry__Analyzing_the_Moderating_Effect_of_Player2.pdf |
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| Institution: | De La Salle University |
| Language: | English |