Still watching?: A study on the post-adoption switching intention of Netflix subscribers in Metro Manila, Philippines using the perspective of the push-pull-mooring Framework - The moderating roles of age, household size, and income

Still watching?: A study on the post-adoption switching intention of Netflix subscribers in Metro Manila, Philippines using the perspective of the push-pull-mooring Framework - The moderating roles of age, household size, and income

The adoption and competition of Over The Top (OTT) Services have constantly been increasing. However, Netflix has been facing decreasing membership subscriptions. Through this study, the researchers focused on several factors that may influence the switching intention of Netflix subscribers, and the...

Saved in:

書目詳細資料
Main Authors:	Baello, Juliana Kelly S., Dagdag, Ameerah Hanh J., Dayleg, Margarita Antonia S., De Guzman, Therese M.
格式:	text
語言:	English
出版:	Animo Repository 2023
主題:	Netflix (Firm) Streaming video Consumer behavior Marketing
在線閱讀:	https://animorepository.dlsu.edu.ph/etdb_dsi/162 https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1165/viewcontent/Still_Watching__3_A_Study_on_the_Post_adoption_Switching_Intention_Redacted.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

相似書籍

Streaming Colors of The Youth: A Textual Analysis of LGBTQ+ Animated Netflix Original Cartoon Series of the Generation Alpha
由: Aguila, Candice Margareth G.
出版: (2024)

DEVELOPMENT OF MHEALTH USE INTENTION MODEL BY USING PUSH-PULL-MOORING FRAMEWORK
由: Valentino Bimo P, Anthonius

Biophysics: Push it, pull it
由: Hersen, P., et al.
出版: (2016)

INVESTIGATING USER SWITCHING BEHAVIOUR ON MOBILE FOOD DELIVERY APP IN INDONESIA: A PUSH- PULL-MOORING (PPM) FRAMEWORK
由: Olivia Rawis, Stella

ASSESSMENT OF THE IMPACT OF SOCIAL MEDIA MARKETING ATTRIBUTES ON CONSUMER SUBSCRIBE INTENTION AND INSTAGRAM PERFORMANCE OF NETFLIX INDONESIA
由: Naafi Nooryawan, Muhammad

A push–pull–mooring view on technology-dependent shopping under social distancing: when technology needs meet health concerns
由: Wang, Xueqin, et al.
出版: (2022)

Why do people watch others eat food? An empirical study on the motivations and practices of mukbang viewers
由: ANJANI, Laurensia, et al.
出版: (2020)

Investigation into push-pull boundary in supply chains
由: Cheung, Siu Fung.
出版: (2010)

Investigation of push-pull boundary in supply chain
由: Sun, Fang.
出版: (2011)

Non-paraxial beam to push and pull microparticles
由: Novitsky, A.V., et al.
出版: (2014)

ANALISIS BEHAVIORAL INVOLVEMENT PADA BINGE-WATCHING (STUDI PADA LAYANAN VIDEO-ON-DEMAND NETFLIX
由: GUSWANDA HELMY PANGESTU, 041511233284
出版: (2019)

Architectural influence of carbazole push-pull-pull dyes on dye sensitized solar cells
由: Keerthi, A., et al.
出版: (2014)

Push selling : multicast messages to wireless device based on publish/subscribe model
由: Lim, Guey Long.
出版: (2008)

PUSH-IN OR PULL-OUT? TWO MODELS IN TEACHING CHILDREN WITH DISABILITIES
由: Mancera, Arcturus S.
出版: (2024)

N -annulated perylene-based push-pull-type sensitizers
由: Qi Q., et al.
出版: (2016)

NEW PUSH-PULL CIRCUIT USING IDENTICAL VMOS TRANSISTORS.
由: Lim, Y.C., et al.
出版: (2014)

You are being watched: Bystanders' perspective on the use of camera devices in public spaces
由: SINGHAL, Samarth, et al.
出版: (2016)

How Much You Watch, How Much You Pay
由: WU, Yongdong, et al.
出版: (2005)

Dicyanopyrazine-derived push-pull chromophores for highly efficient photoredox catalysis
由: Zhao, Yu, et al.
出版: (2015)

Push or Pull? A Website's Strategic Choice of Content Delivery Mechanism
由: MA, Dan
出版: (2015)

Intensity of Innovation in Public Sector Organizations: The Role of Push and Pull Factors
由: Tommy Høyvarde Clausen, et al.
出版: (2020)

New Actuation Method for Push-Pull Electrostatic MEMS Comb Drive
由: Zhao, T., et al.
出版: (2014)

Automated architecture-aware mapping of streaming applications onto GPUs
由: Hagiescu, A., et al.
出版: (2013)

Talk like somebody is watching: Understanding and supporting novice live streamers
由: MOK, Terrance, et al.
出版: (2020)

Yield comparison of push and pull control methods on production systems with unreliable machines
由: Ou, J., et al.
出版: (2013)

The role of push-pull technology in privacy calculus: The case of location-based services
由: Xu, H., et al.
出版: (2013)

Development of a video streaming system for telehealth applications
由: Narayanan, A.S., et al.
出版: (2014)

THE IMPACT OF SOCIAL MEDIA MARKETING ACTIVITY TOWARDS BRAND EXPERIENCE, CONSUMER-BASED BRAND EQUITY, AND RE-SUBSCRIBE INTENTION. A CASE STUDY OF NETFLIX INDONESIA
由: Nafila Mawardi, Fathnaa

Exploring time related issues in data stream processing
由: WU JI
出版: (2011)

Intracochlear fluid pressure and cochlear input impedance from push-pull amplification model
由: Yoon, Yong-Jin, et al.
出版: (2013)

0.18-µm CMOS push-pull power amplifier with antenna in IC package
由: Wang, Wei, et al.
出版: (2009)

The Effects of Ramp Gradients and Pushing–Pulling Techniques on Lumbar Spinal Load in Healthy Workers
由: Chalearmpong Pinupong, et al.
出版: (2020)

Demand pull versus resource push training approaches to entrepreneurship: A field experiment
由: SANTAMARIA, Simone, et al.
出版: (2024)

Push-Pull archetype of reduced graphene oxide functionalized with polyfluorene for nonvolatile rewritable memory
由: Zhang, B., et al.
出版: (2014)

VT-Revolution: Interactive programming video tutorial authoring and watching system
由: BAO, Lingfeng, et al.
出版: (2018)

Mapping streaming applications onto GPU systems
由: Huynh, H.P., et al.
出版: (2014)

Ultrasensitive fiber optic inclinometer based on dynamic Vernier effect using push-pull configuration
由: Wang, Shun, et al.
出版: (2022)

The design of the push-pull voltage regulator with class AB output stage with an embedded voltage reference
由: Gao, Liuyue
出版: (2024)

THE DETERMINATION OF PRODUCTION AND DISTRIBUTION POLICY IN PUSH-PULL PRODUCTION CHAIN WITH SUPPLY HUB AS THE JUNCTION POINT
由: BULAN ASTRID THERESIA (NIM 23416041), CITRA

Blaxploitation In Netflix’S ‘Project Power’ (2020)
由: Annisa Grahita Maharani, -
出版: (2021)