Understanding the impact of online customer shopping experience (OCSE) on luxury impulsive buying in live commerce in the Philippines

• المؤلف الرئيسي: Tolentino, Khristina Alodia N.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2023
• الموضوعات: Consumer behavior—Philippines; Teleshopping—Philippines; Impulse buying—Philippines; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdm_dsi/9; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1010&context=etdm_dsi
• المؤسسة: De La Salle University

Live commerce research, which is a new business model, is still in its early stages of growth opportunities. The purpose of this research is to better understand the impact of online customer shopping experience (OCSE) and customer engagement on impulsive purchase completion during luxury live comme...