Addressing distributor profitability in the fast-moving consumer goods industry

• المؤلف الرئيسي: Lagrisola, Ralph Ranil A.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2021
• الموضوعات: Physical distribution of goods; Marketing channels; Profit; Consumer goods; Business Administration, Management, and Operations
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdm_manorg/58
• المؤسسة: De La Salle University

The purpose of this action research is to create a cost-saving distribution model that would both help Mondelez and partner distributors achieve the goals and objectives in sales and distribution while maintaining sustainable profitability. By using first; second; and third person inquiry, I and the...