An action research addressing the activation rate of customer sales and service personnel in a branch of Bank ABC

• المؤلف الرئيسي: Rapada, Pauline Angela M.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2021
• الموضوعات: Branch banks—Employees—Training of; Banks and banking—Customer services; Selling—Banks and banking; Business Administration, Management, and Operations
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdm_manorg/94; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1083/viewcontent/AN_ACTION_RESEARCH_ADDRESSING_THE_ACTIVATION_RATE_OF__CUSTOMER_SA_Redacted.pdf

With the changes in the way people bank, Bank ABC has shifted its strategic objectives which included revisiting the role of branch personnel. This action research is about addressing the activation rate of the customer sales and service personnel in Bank ABC's branch. The primary objective of...