An action research on providing added value to unsuccessful sponsored contents to increase article views and improve client retention

• المؤلف الرئيسي: Banico, Adelane-Marie M.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2021
• الموضوعات: Advertising campaigns; Advertising and Promotion Management; Business Administration, Management, and Operations; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdm_manorg/82; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1103/viewcontent/banico_Redacted.pdf
• المؤسسة: De La Salle University

XYZ Amplify is News Publisher XYZ's independent digital marketing agency that offers editorial and pay-per-click advertising campaigns. The sponsored content campaigns are the primary service of XYZ Amplify; these are brand dedicated articles that cater to businesses looking for a publisher to...