Integrated marketing communications campaign for BPI-Philam Life Assurance Corporation (BPLAC) Critical Care 100

• Main Author: Balquiedra, John Patrick
• Format: text
• Language: English
• Published: Animo Repository 2021
• Subjects: BPI-Philam Life Assurance Corporation Critical Care 100 > Marketing; BPI-Philam Life Assurance Corporation Critical Care 100 > Public relations; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_market/1; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1015&context=etdm_market
• Institution: De La Salle University

This integrated marketing plan aims to increase awareness of BPI Philam Critical Care 100 and made it more appealing to the target market segment of BPLAC, which consists of Millenial Preferred Clients of BPI living in Southern Metro Manila, who are professionals and are earning at least Php 44,000...