An integrated marketing communications campaign for HOKA
HOKA originated in the French Alps which locate the portions of the Alps mountain range that stand within France, Switzerland, and Italy. A group of pioneering trail runners developed the first HOKA prototype with the goal to design a footwear that made downhill running easier with the geometries of...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2021
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdm_market/44 https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1036&context=etdm_market |
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| Institution: | De La Salle University |
| Language: | English |