An integrated marketing communications campaign for Razza Consulting Group

• المؤلف الرئيسي: Hernandez, Louise Irish Marie D.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2022
• الموضوعات: Internet marketing; Branding (Marketing); Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdm_market/33; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1037&context=etdm_market

This marketing communications paper intends to promote Razza Consulting Group (RCG)’s unique positioning encapsulated in a tagline, Digital Simplified. With over a decade of existence and experience in servicing different industries and sectors, this paper highly values the perception of both curren...