An integrated marketing communications campaign for Razza Consulting Group

• Main Author: Hernandez, Louise Irish Marie D.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Internet marketing; Branding (Marketing); Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_market/33; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1037&context=etdm_market
• Institution: De La Salle University

This marketing communications paper intends to promote Razza Consulting Group (RCG)’s unique positioning encapsulated in a tagline, Digital Simplified. With over a decade of existence and experience in servicing different industries and sectors, this paper highly values the perception of both curren...