An integrated marketing communications campaign for Ento's Lechon Belly

• Main Author: Parian, Beverly C.
• Format: text
• Language: English
• Published: Animo Repository 2023
• Subjects: Food service—Philippines—Marketing; Internet marketing—Philippines; Consumer behavior—Philippines; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_market/80; https://animorepository.dlsu.edu.ph/context/etdm_market/article/1091/viewcontent/An_integrated_marketing2_communications_campaign_for_Entos_Lechon_Redacted.pdf
• Institution: De La Salle University

When the pandemic started, lockdowns began to unfold. Stocks dropped drastically across all types of markets affecting big and small businesses. Hundreds of flights were cancelled, public places are closed indefinitely, and people had to adjust to the sudden change of the times. Schools closed down,...