Integrated marketing communications campaign for Allianz PNB Life Insurance, Inc.
This study aims to develop an integrated marketing communications campaign for the company, Allianz PNB Life Insurance, Inc., targeting the growing working population of GenZs. The study took into consideration the insights from articles related to the study, and a survey to understand the factors t...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2023
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdm_market/86 https://animorepository.dlsu.edu.ph/context/etdm_market/article/1099/viewcontent/Integrated_marketing2_communications_campaign_for_Allianz_PNB_Life_Redacted.pdf |
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| Institution: | De La Salle University |
| Language: | English |
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