The purchase intention of Filipino consumers towards environmentally friendly products
The purpose of this study is to determine the factors that influence the intention and behavior of Filipino consumers towards green consumption. Specifically, this study aims to answer the following:1. How do differences in attitude, subjective norms, and perceived behavioral control impact the purc...
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| Main Authors: | , |
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| Format: | text |
| Published: |
Animo Repository
2021
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/10900 |
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| Institution: | De La Salle University |