The purchase intention of Filipino consumers towards environmentally friendly products

• Main Authors: Bascos, Shiela Camille, Murad, Noel Sajid I.
• Format: text
• Published: Animo Repository 2021
• Subjects: Green products—Purchasing—Philippines; Consumer behavior—Philippines; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/10900
• Institution: De La Salle University

The purpose of this study is to determine the factors that influence the intention and behavior of Filipino consumers towards green consumption. Specifically, this study aims to answer the following:1. How do differences in attitude, subjective norms, and perceived behavioral control impact the purc...