Are you “in” or are you “out”?: Impact of FoMO (fear of missing out) on generation Z’s masstige-brand apparel consumption

• Main Authors: Saavedra, Carlo Miguel C., Bautista, Reynaldo A.
• Format: text
• Published: Animo Repository 2020
• Subjects: Consumer behavior; Structural equation modeling; Business; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/47
• Institution: De La Salle University

This research explored the effect of fear of missing out (FoMO) on Generation Z’s consumption behavior of masstige brand apparel. Partial least squares – structural equation modeling was used in this study. This study used random sampling to select 307 respondents in the target age group of 16–27 fr...