Mobile phone design and it's impact on customer's affective experience: Two country comparison

• Main Authors: Seva, Rosemary R., Duh, Henry Been Lirn, Helander, Martin
• Format: text
• Published: Animo Repository 2007
• Subjects: Product design—Psychological aspects; Cell phones—Design—Psychological aspects; Human Factors Psychology
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/9235
• Institution: De La Salle University

Affective product design is a new area of interest in the human factor field. Products are known to elicit emotional responses from consumers. However, it is not known if emotion is elicited by product attributes because previous research have not established the relationship between physical attrib...