Crowdfunding platform contributions to campaign success: A two-case study of Philippine-based platforms
Current literature discussing factors affecting crowdfunding outcomes focus on fundraiser characteristics and behavior, and funder motivations as determinants of success. While literature acknowledges that crowdfunding platforms are stakeholders, literature has yet to fully explore its contributions...
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| Format: | text |
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Animo Repository
2017
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| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/11244 |
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| Institution: | De La Salle University |
| Summary: | Current literature discussing factors affecting crowdfunding outcomes focus on fundraiser characteristics and behavior, and funder motivations as determinants of success. While literature acknowledges that crowdfunding platforms are stakeholders, literature has yet to fully explore its contributions to crowdfunding campaign outcomes. This inquiry investigates how Philippine crowdfunding platforms contribute to crowdfunding outcomes. It finds that, motivated by perceived incentives and risks, platforms designs policies and protocols—screening, fraud detection, and fundraiser support—that minimizes their risks and maximizes their incentives, which, in turn, impacts crowdfunding campaign outcomes. |
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