Crowdfunding platform contributions to campaign success: A two-case study of Philippine-based platforms

• Main Author: Vergara, Raymond Allan G.
• Format: text
• Published: Animo Repository 2017
• Subjects: Crowd funding—Philippines; Finance and Financial Management; Social and Behavioral Sciences
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/11244
• Institution: De La Salle University

Current literature discussing factors affecting crowdfunding outcomes focus on fundraiser characteristics and behavior, and funder motivations as determinants of success. While literature acknowledges that crowdfunding platforms are stakeholders, literature has yet to fully explore its contributions to crowdfunding campaign outcomes. This inquiry investigates how Philippine crowdfunding platforms contribute to crowdfunding outcomes. It finds that, motivated by perceived incentives and risks, platforms designs policies and protocols—screening, fraud detection, and fundraiser support—that minimizes their risks and maximizes their incentives, which, in turn, impacts crowdfunding campaign outcomes.