Evolving segments of online clothing buyers: An emerging market study
Purpose: While marketers want to drive higher repurchases for better business sustainability, repeat shopping experiences may change customer perceptions of the online channel, resulting in the emergence of new segment typologies. Therefore, the purpose of this paper is to explore the segmentation o...
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| Main Authors: | , |
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| Format: | text |
| Published: |
Animo Repository
2018
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/3503 https://animorepository.dlsu.edu.ph/context/faculty_research/article/4505/type/native/viewcontent/JAMR_12_2017_0121.html |
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| Institution: | De La Salle University |